Parallel import

Yellow Brand Protection - Parallel import

Are you suspecting that your goods are on the grey market?

Parallel import refers to the import of branded goods into a market without the consent of the brand owner. These are not counterfeit products, but simply goods intended for sale elsewhere. This practice is also referred to as the sale of 'grey or gray market goods'.

Find out if your goods might be on the grey market by requesting a free brand protection status report.

Request a brand protection status report for your brand

Parallel import: unethical but not illegal

Parallel import is a consequence of a principle known as the Exhaustion of Intellectual Property Rights. This states that once a product has been sold into a market, the owner of the relevant intellectual property rights must allow the re-sale of that product. This perfectly legal loophole allows less scrupulous re-sellers to exploit price differentials by selling branded goods at a discount in some markets – often at the expense of the authorised distributor.

China has a thriving grey market. Limitations on foreign imports create strong demand for certain products. This demand is given an additional boost by the lack of quality assured domestic products. According to research, some 60% of Chinese consumers say they are willing to pay more for products manufactured overseas. 

How to fight parallel import

Many brand owners wrongly believe it is impossible to have listings from parallel importers removed from Ebay and Amazon. It isn’t. You simply have to follow a complex procedure and it will be done. Another effective approach is to open a dialogue across the sales and distribution chain. Yellow Brand Protection find that much can be achieved just by talking to distributors, resellers and parallel importers. Contact us to find out more about or brand protection services and technology - ZERO™


ZERO™, our advanced search platform, can automatically crawl all crucial online channels, to offer the broadest online search capability in the industry. We search more than 1,000 marketplaces, 35 social media platforms, 50 shopping and messsaging apps and worldwide websites and domains to swiftly pinpoint online infringements at the source. Discover more about just how advanced ZERO™ is.