How to report infringements on E-bay

  • If you have a good faith belief that an item or listing infringes on your intellectual property rights, you can report the alleged infringement to eBay by submitting a Notice of Claimed Infringement (NOCI) to eBay's Verified Rights Owner program. VeRO Program allows intellectual property rights owners to ask eBay to remove certain listings that offer items or contain materials that infringe on their intellectual property rights (trademark, copyright, and/or other legal rights). However, anyone can report a seller, whether they are a trademark owner or not. There is a report button on every listing – using VeRO is much more efficient though, especially if you think you will have to report many listings.
  • Provide the site with the necessary documents; trademark registrations, statement and contact details etc.
  • Provide the links to the listings offering items which infringe your brand
  • Provide the site with a description of how the infringement has taken place. This is done by categorizing the type of infringement, for example: counterfeiting, trademark abuse, design abuse or copyright
  • eBay allows brands to create their own page which communicates key information. It informs buyers and sellers about who you are and identifies you as the legal rights holders of your intellectual property.
  • Once you have registered your brand to VeRO it is possible to report multiple infringing listings and to have repeat offenders blocked from ebay.

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The world of brand protection can be a quite tricky one to understand at first sight. We’ve therefore made a resource page for you to easily get the answers to your questions!