Brand protection in the automotive industry

Original equipment manufacturers (OEMs) in the automotive industry are facing a huge and growing problem. Fake auto parts are costing the global parts industry billions of dollars annually in lost sales. But the impact goes well beyond money. Brands built on excellence are seeing their reputations damaged, while the safety of drivers and their passengers is put at risk. At Yellow Brand Protection, we have extensive experience of protecting brands in the automotive industry.

Key Facts

Counterfeit parts market is worth

US$20bn
600K

Fake components seized globally in 2017

Most common fake parts:

Filters Brake pads Lights Wheel rims Airbags Seat belts Tires

Fake parts cost lives

Counterfeiting car parts is not a victimless crime - far from it. A test run by Mercedes Benz comparing real and fake brake pads revealed that cars with inferior pads took significantly longer to come to a halt. BMW also conducted a test in 2017 in which counterfeit brake pads started to disintegrate early during standard testing. For OEMs in the automotive industry, brand protection is so much more than protecting reputations and revenues, it's about protecting lives.

Automotive industy - Car

How Yellow Brand Protection can help in the automotive industry

At Yellow Brand Protection, we are well placed to help OEMs in the automotive industry protect their brands - thanks to our global presence, proven online brand protection methodology, highly experienced team and ZERO, the most sophisticated search platform in the industry.

Listen to an expert

The CEO of Yellow Brand Protection is one of the world's leading authorities on brand protection. Hear what he has to say about brand protection in an increasingly complex world.

Daniel Bennett

CEO, Yellow Brand Protection
[email protected]

car
Yellow Brand Protection supplied us with the tools we needed to reduce counterfeit sales significantly in online marketplaces.

Head of Brand Protection in the Automotive Industry *

* Due to the sensitive matter with brand abuse many of our clients wish to remain anonymous

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Trusted by:
BMW Thule Mini BMW group
Toyota

Learn more about brand protection

Yellow Brand Protection in China

Efficient brand protection requires local presence in key markets, like our local team in China, who work tirelessly to secure strong relationships with key marketplaces and local enforcement expertise. Find out why we feel its important to have the largest online brand protection team in China.

We stop at zero

Our guiding principle, which simply means that we strive to remove all unauthorized listings of our clients’ products in online marketplaces, webshops and other key channels. Read how we can achieve this for your brand with our anti-counterfeiting services.